A not-for-profit’s lifeblood is its supporter data base, and neglecting this critical resource results in donor attrition, missed opportunities, and in extreme cases ‘ slow death. But as Todd Fisher reports, proper maintenance and care of donor data ensures healthy returns, cost savings and other benefits. A not-for-profit’s lifeblood is its supporter data base, and neglecting this critical resource results in donor attrition, missed opportunities, and in extreme cases – slow death. But as Todd Fisher reports, proper maintenance and care of donor data ensures healthy returns, cost savings and other benefits. Data can be a drudge if your organisation takes the view that the database is just a contact…