According to Peter Hills-Jones, a continued focus on high standards and accountability will preserve the sustainability of face-to-face fundraising in Australia. According to Peter Hills-Jones, a continued focus on high standards and accountability will preserve the sustainability of face-to-face fundraising in Australia. Sustainability is one of those words that entered the English language about 25 years ago and then proceeded to become a seemingly mandatory prefix to almost everything. Sustainable energy, sustainable development, sustainable growth. All good, of course, but ironically its overuse may now be lessening its real impact. Charity fundraising was also not immune to this movement and, at heart, there are some genuinely important lessons for us…