When it comes to acquisition, some fundraisers swear by the direct mail tradition, others have taken up the baton of the newer “in-your-face” street dialogue methodology. Trish Khoury compares the pros and cons and finds that each has its place. When it comes to acquisition, some fundraisers swear by the direct mail tradition, others have taken up the baton of the newer “in-your-face” street dialogue methodology. Trish Khoury compares the pros and cons and finds that each has its place. With so many different acquisition options available to fundraisers it’s sometimes hard to know which path to take – telemarketing, direct mail, catalogues, inserts, lotteries, direct response TV, email and…

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