Face-to-face fundraising has been successful for decades despite an eternally bad media rap – but has it survived the challenges of 2016? Anthea Iva reflects on the method. Face-to-face fundraising has been successful for decades despite an eternally bad media rap – but has it survived the challenges of 2016? Anthea Iva reflects on the method. “There’s no such thing as bad publicity” is a saying that has been associated with Phineas T Barnum, the 19th century American politician, showman and circus owner. He was an ‘excellent’ self-publicist who never missed an opportunity to present his goods to the public. As fundraisers, it has been a tiring battle defending face-to-face…
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