Amy Lanham reveals the reasons for the high levels of loyalty among Compassion Australia’s supporters – one being that their experience is continually improved through capture and evaluation of data about their preferences.Amy Lanham reveals the reasons for the high levels of loyalty among Compassion Australia’s supporters – one being that their experience is continually improved through capture and evaluation of data about their preferences. American evangelist Reverend Everett Swanson launched a one-to-one program to assist orphans of the Korean war after witnessing their plight in the streets of Seoul. The name ‘Compassion’ came from a bible verse revealing how Jesus cared for the hungry. Compassion Australia was founded in…