Starlight Children’s Foundation and EB Games “They showed a genuine commitment to achieving mutual benefit for the charity and its partner through a range of innovative activities as well as a commitment to evolving the partnership over time to meet the needs of both parties.” The game-changer: How Starlight took it partnership with EB Games to the next level Starlight Children’s Foundation’s (Starlight’s) partnership with EB Games and sister brand Zing Pop Culture (Zing) has brought joy to seriously ill children across Australia. Since the partnership was formed in 2007, EB Games has become Starlight’s largest fundraising partner, raising more than $6 million. There are multiple facets to the partnership,…
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