FIA Awards 2020

MS Readathon, Multiple Sclerosis Limited MS Readathon grew from just 1,400 participants and gross income of $149,053 in 2017 to 21,000 participants and more than $1.2 million raised in 2019. Final page to fantastic future: How MS Readathon grew its fundraising by 726% in two years After more than 40 years, Australia’s oldest children’s fundraising campaign was ready to turn its final page. Then, when market research showed Multiple Sclerosis Limited (MS Limited) that MS Readathon was still a much loved campaign, the organisation decided to embark on an epic new adventure. What happened next resulted in stunning growth – from just 1,400 participants and gross income of $149,053 in…

This is an F&P Member exclusive article.

Sign up for a 21-day free trial to continue reading

Or become an F&P member and get access to fundraising insights,

best practice, case studies, thought leadership and more.

Knowledge Hub Access

Exclusive Research and Benchmarks

Conference Discounts

Dedicated Member Care Manager

Learn more about our membership packages