MS Readathon, Multiple Sclerosis Limited MS Readathon grew from just 1,400 participants and gross income of $149,053 in 2017 to 21,000 participants and more than $1.2 million raised in 2019. Final page to fantastic future: How MS Readathon grew its fundraising by 726% in two years After more than 40 years, Australia’s oldest children’s fundraising campaign was ready to turn its final page. Then, when market research showed Multiple Sclerosis Limited (MS Limited) that MS Readathon was still a much loved campaign, the organisation decided to embark on an epic new adventure. What happened next resulted in stunning growth – from just 1,400 participants and gross income of $149,053 in…