Shanelle Newton Clapham is well known for her innovative approach to delivering fundraising results. Shanelle and her team create digital campaigns focused on generating leads and acquiring donors, as well as designing bespoke onboarding programs and donor journeys for charities all over the world. In 2016, Shanelle was looking for a cloudbased platform that could be tailored to suit a campaign for one of her clients when she was introduced to Clarety, an Australian-developed Supporter Engagement Platform that unifies data management, communications, fundraising, events and website management. Together, Clarety and Parachute Digital have undertaken numerous nonprofit projects. Shanelle explains why the partnership has worked so well during recent campaigns for…
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