If you’re serious about your organisation’s sustainability, having a bequest program is essential. Yet many charities are underperforming in this area. Here Fiona McPhee shows you how to get started on this significant form of fundraising. If you’re serious about your organisation’s sustainability, having a bequest program is essential. Yet many charities are underperforming in this area. Here Fiona McPhee shows you how to get started on this significant form of fundraising.   When you consider how much effort and investment many charities put into different areas of fundraising, bequest fundraising often comes in last or is left out of the mix completely, most often because the return on investment…