If you’re looking for greater insight into why and how donors support charity, this research paper provides the key findings and learnings from an international donor study.

Compiled from a survey of 4,000 donors from the US, UK and Australia, this report will help you to understand the motivations and giving behaviour of donors. The report is based on survey data obtained from an independent international market research panel commissioned by Blackbaud.

Download this survey if you want to:

  • Understand the reasons donors give to charity
  • Know trends about the method of giving by donors
  • Appreciate the different influences that impact donors’ decision to give
  • Comprehend donor preferences and behaviour around one-off and regular giving
  • Know how donors are using mobile technology to engage with, learn about, and give to charity.

Get your free report*:


*Please note, your contact details will be passed on to the research paper sponsor, Blackbaud, and you may receive a marketing message from Blackbaud.