Appeals

10 things we learnt from the inaugural AusArt Day

Creative Australia shares 10 practical lessons from the first AusArt Day – and how they are shaping a stronger campaign in 2026.

Planners vs. Responders: The two donors every Christmas campaign needs to win over and how

While 75% of Australians intend to donate this Christmas, many are narrowing the list of charities they support. ntegrity identifies three distinct donor behaviours and four practical ways to earn…

How ChildFund Australia used digital transformation and growth in donor value to increase Christmas Appeal revenue

From cart recovery to donor stewardship, the tactics behind a standout appeal.

How Australia for UNHCR used predictive modelling, multi-channel integration and data-led segmentation to deliver one of its best Christmas Appeals yet

How Australia for UNHCR raised $1.783 million in its 2025 Christmas Appeal.

Here’s what our members think of F&P

“F&P is a key publication that our staff can login to access a range of resources. There’s something for all the different fundraising streams. It’s the resource we use the most.”

SHEREE DUNN, FUNDRAISING DIRECTOR, ST VINCENT DE PAUL SOCIETY NSW

“F&P’s website, knowledge base, virtual workshops and more provide an invaluable resource. And F&P conferences are “must attend” professional development for my team. F&P membership is the frequent flyer program for ambitious fundraisers.”

PAIGE GIBBS, CHIEF DEVELOPMENT OFFICER, HARRY PERKINS INSTITUTE OF MEDICAL RESEARCH

“We have been F&P members for years. Our team attend conferences and share articles on a range of topics. F&P membership helps expand the team’s knowledge of fundraising and keep up with the latest research, benchmarking and sector trends.”

LUCY JACKA, GENERAL MANAGER OF FUNDRAISING, CEREBRAL PALSY ALLIANCE

“F&P is a vital part of the fundraising landscape. The magazines, conferences and additional content you guys provide have been essential in my development as a fundraiser and I know that I am far from alone in this.”

TOM DUGGAN, HEAD OF FUNDRAISING, MÉDECINS SANS FRONTIÈRES AUSTRALIA

It’s not donor fatigue!

Why is your direct mail copy not performing? It might not be the reason you expect.

The cautious donor: 4 fundraising growth levers for a successful 2026 Tax Appeal

Donors aren’t being less generous – but they are being more thoughtful about their giving.

How RFDS SE increased their tax appeal income by 48%

Two new tactics helped drive the tax campaign to record results.

Best practice fundraising in action: Inside WomenCan’s 2025 Tax Appeal success

WomenCan’s 2025 Tax Appeal raised $153,173, a 51% increase from the previous year, due to a shift towards a more…

How Cerebral Palsy Alliance built Tax Appeal success on foundations of collaboration, digital improvement, retention, HV and MV response, and compelling messaging

The Cerebral Palsy Alliance 2025 Tax Appeal raised $609,500, exceeding its target by 17.5%. We explore the strategy behind the campaign.

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How RFDS SE used matched giving and two-way SMS to increase Tax Appeal income by 48%

The Royal Flying Doctor Service South Eastern Section (RFDS SE) saw a 48% increase in YOY income from their 2025 Tax Appeal, which was attributed to the introduction of Matched Giving and two-way SMS, as well as a compelling creative execution and strong digital performance.

A 2025 Tax Appeal Case Study: How The Royal Victorian Eye and Ear Hospital grew their Tax Appeal income by 72%

Discover how The Royal Victorian Eye and Ear Hospital’s 2025 Tax Appeal exceeded expectations, raising $157,968 with a compelling patient story.

How Baptist World Aid Australia leaned into matched giving

Baptist World Aid Australia’s 2024 Christmas Appeal successfully raised over $100,000 in matching gifts, with the help of a strong church approach, mid-value donor strategy, and a creative concept of “This Christmas, let’s fight poverty together. Give while every $1 = $2.”

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