Telefundraising
“I feel I’m helping make a small difference in our complex world.”
We ask a telephone fundraiser with some exceptional results what drives her success on the phone.
A good call: growth of pandemic telephone fundraising sparks FIA audit
An audit of more than 220 telephone fundraising calls by nine agencies revealed mostly positive results as well as requirements for additional training
How Harry Perkins went from 15 to 1000 regular givers using two-step digital acquisition
A two-step acquisition campaign based on a wellbeing guide has paid dividends for the Harry Perkins RG program.
How to harvest regular giving’s low-hanging fruit with Cancer Council NSW
Cancer Council NSW has built an RG program based on solid agency relationships, effective back-end processes and an appetite for innovation.
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2022 FIA Award Winners
Donor-centricity, innovation, going virtual, making technology a fundraiser’s best friend, and tried & true fundraising strategies were the theme of…
Telefundraising for bequests spot on for IFAW
Originally published July 2016 When the International Fund for Animal Welfare decided to change its bequest program, no-one foresaw just…
Fundraising winners announced – New Zealand’s FINZ Awards
The 2022 FINZ awards, announced last week, celebrate the very best of New Zealand’s fundraising.
Fundraisers display their creative moxie during pandemic
Katherine Raskob looks at how fundraisers have come up with creative ways to ensure the money still flows in to…
Three observations from fundraising in these uncertain times
There is good news when it comes to phone fundraising. Founder and CEO of GiveTel, Martyn Hartley, shares his insight.
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Charities fear losing ability to phone donors
A bill before the Federal Parliament is threatening to take away the special status of charities as exempt from the Do Not Call Register.
Stop talking. Start listening
It’s noisy out there. You must start asking questions. No one piece of information will tell you all you need to know about a supporter.
How Plan International improved donor relations by cleaning up supporter contact preferences
Nicola Kaufman, Head of Donor Services at Plan International, shares how her organisation overhauled an overly complex system of recording donor communications preferences.
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