Lawrence Jackson urges charities to take a closer look at the donor ecosystem. By not attending to what donors and the community really want is the fundraising sector at risk of losing their trust? First published May, 2016 Lawrence Jackson urges charities to take a closer look at the donor ecosystem. By not attending to what donors and the community really want is the fundraising sector at risk of losing their trust? The late Madison Avenue advertising guru David Ogilvy once said: “The consumer isn’t a moron. She is your wife.” You could say something similar about the relationship between charities and donors… which leads me to wonder – observing current fundraising…