What do donors want as opposed to what do we want them to want? Peter Muffett explores the benefits of values-based offers and making a move to restricted funding. What do donors want as opposed to what do we want them to want? Peter Muffett explores the benefits of values-based offers and making a move to restricted funding. Who is the most important person in fundraising? Is it the most influential practitioner in the fundraising world or the beneficiary? The most prolific consultant on social media or the board director who gets fundraising? I know my dad thinks it’s me but, sorry, Dad… it is the donor. Now, for the…