In 2019, one of the trends that will shape the future of the nonprofit industry will be a move towards more unified marketing practices. Many nonprofits have shifted to datafocused marketing strategies, with tailored communications personalised to each individual supporter. This is great because it’s building better supporter engagement across the industry. This has, however, led to a problem: many organisations are now too clever for their CRM platforms, and have to use add-on programs to achieve their goals. It’s commonplace for a charity to have a CRM program, an email platform, a fundraising platform, and manage their own website. It’s complicated, and time-wasting, and makes insightful reporting impossible. New…

This is an F&P Member exclusive article.

Sign up for a 21-day free trial to continue reading

Or become an F&P member and get access to fundraising insights,

best practice, case studies, thought leadership and more.

Knowledge Hub Access

Exclusive Research and Benchmarks

Conference Discounts

Dedicated Member Care Manager

Learn more about our membership packages