In 2019, one of the trends that will shape the future of the nonprofit industry will be a move towards more unified marketing practices. Many nonprofits have shifted to datafocused marketing strategies, with tailored communications personalised to each individual supporter. This is great because it’s building better supporter engagement across the industry. This has, however, led to a problem: many organisations are now too clever for their CRM platforms, and have to use add-on programs to achieve their goals. It’s commonplace for a charity to have a CRM program, an email platform, a fundraising platform, and manage their own website. It’s complicated, and time-wasting, and makes insightful reporting impossible. New…

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