Its nine campaigns have raised over $29 million, it has evolved into a foundation and now it has launched a new fundraising platform. Brett Macdonald reveals what’s behind the Dry July Foundation peer-to-peer success story. Its nine campaigns have raised over $29 million, it has evolved into a foundation and now it has launched a new fundraising platform. Brett Macdonald reveals what’s behind the Dry July Foundation peer-to-peer success story. What started as a challenge between mates in 2007 to go alcohol-free for a month has turned into a peer-to-peer event via which over 125,000 participants have collectively raised more than $29 million, providing funding to over 50 cancer services…