Why was House with No Steps’ bequest program a leap of faith? Laura Henschke explains what made it so successful. Why was House with No Steps’ bequest program a leap of faith? Laura Henschke explains what made it so successful. House with No Steps’ bequest program, established in 2012, quickly grew to include all the key elements of a traditional bequest program, including an information booklet, direct mail letters and supporter surveys (with dedicated bequest questions), ‘thank you’ and ‘come and see’ events as well as direct mail and telemarketing campaigns. Within a few years, this activity had grown the program by 300%. The website also featured a dedicated web…
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