Sarah Calderwood DIGITAL MARKETING UNIT MANAGER, CANCER COUNCIL NSW Just like many organisations in the NFP sector and further afield, we are going through the infamous digital transformation. The most exciting part of our unique journey is that as an organisation and family, we are doing this across every single function and shifting fast from a model of delivering for the today, to employing a model of lifetime value. Over the past six months, myself and the wider teams have spent a lot of time analysing our current digital ecosystem from all touchpoints and identifying the gaps across technology, capabilities and skill sets to set us up for digital success.…