The urgency, excitement and momentum created by giving days represents an incredible opportunity for not-for-profits, with digital technologies meaning wide audiences can be reached. But what happens when a giving day goes global? The Hebrew University of Jerusalem (HUJI) found out last year with its July 24 Global Giving Day #HU100. This ran in 16 countries including Australia, across a single global platform, and in multiple languages and currencies – and raised over US$867,000 (or AU$1.2 million). HUJI, which celebrated its centenary last year, had been investigating the best way to encourage global giving for five years. We understood that the first giving day must be a success and that…
Already an F&P Member? Log in
This is an F&P Member exclusive article.
Sign up for a 21-day free trial to continue reading
Or become an F&P member and get access to fundraising insights,
best practice, case studies, thought leadership and more.
Knowledge Hub Access
Exclusive Research and Benchmarks
Dedicated Member Care Manager