The urgency, excitement and momentum created by giving days represents an incredible opportunity for not-for-profits, with digital technologies meaning wide audiences can be reached. But what happens when a giving day goes global? The Hebrew University of Jerusalem (HUJI) found out last year with its July 24 Global Giving Day #HU100. This ran in 16 countries including Australia, across a single global platform, and in multiple languages and currencies – and raised over US$867,000 (or AU$1.2 million). HUJI, which celebrated its centenary last year, had been investigating the best way to encourage global giving for five years. We understood that the first giving day must be a success and that…

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