Samara Gentle, NATIONAL DIGITAL MARKETING SPECIALIST, ST VINCENT DE PAUL SOCIETY NATIONAL COUNCIL OF AUSTRALIA Given that there is an estimated 600,000 NFPs in Australia (with around 60,000 registered with the ACNC), standing out has never been more important, even for an organisation like Vinnies. Yes, we are well known and have been part of the Australian community for over 160 years, but like charities with a similar history, people may not know the real Vinnies or the breadth of our impact. In October last year we created our first national digital marketing strategy in-house, identifying digital as an effective way to communicate our brand and show Australia why Vinnies…