Eleisha McNeill says an inspired idea to ask farmers to raise calves and donate the proceeds has resulted in more than NZ$30 million in revenue since the event’s inception. Eleisha McNeill says an inspired idea to ask farmers to raise calves and donate the proceeds has resulted in more than NZ$30 million in revenue since the event’s inception. It was an unusual idea to ask farmers to raise a calf and donate the proceeds of its sale to IHC New Zealand – and back in 1984, 33 years ago, the IHC national fundraising committee needed some convincing. But the idea turned out to be inspired. The IHC Calf and Rural…