Have you ever sampled your organisation’s donor experience to see how it stacks up? Stephen Mally reveals the findings from his mystery donor study. Have you ever sampled your organisation’s donor experience to see how it stacks up? Stephen Mally reveals the findings from his mystery donor study. I first learned about mystery shopping when working at McDonald’s during high school. Mystery shoppers routinely visited to evaluate various aspects of the store, and knowing any shopper could be a mystery shopper kept most of us on our toes! Over the last year, I have been mystery shopping the donor experience with 46 nonprofit organisations from a wide range of causes across Australia,…
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