The Bread & Butter effect

The Bread & Butter Project received the 2021 Hilton Effect Grant on behalf of the Hilton Effect Foundation. The grant was awarded to organisations who have gone above and beyond to support those disproportionately impacted by the pandemic. The Bread & Butter Project was recognised for their work in creating sustainable solutions that assist those seeking refuge and asylum in Australia.

The Bread & Butter Project provides training and employment pathways in Australia’s baking industry for people seeking refuge and asylum.


Private sector support to arts and culture in the 2019/20 financial year was $540 million, a fall of 11% from 2018. But cash contributions through donations and sponsorships were $378 million, up from $351 million in 2018.


(Source: Giving Attitude: Private Sector Support Survey 2020 Research Report.
Reporting period was the 2019 calendar year and 2019/20 financial year. Support includes
all cash and in-kind donations, sponsorships, bequests, fundraising events and activities.)

Christmas food drive, 1970s

The Smith Family celebrates centenary

The nation’s largest children’s education charity, The Smith Family, has been improving the lives of young Australians in need for 100 years. 

On Christmas Eve 1922, five businessmen gave gifts to children at a Sydney orphanage. When the matron of the home asked the men who the boys should thank, they each said ‘Smith’ in the spirit of anonymity. And that’s where the name of the charity comes from.

The Smith Family now supports tens of thousands of children and young people each year through its education support programs. 

“I’m so proud of the important role The Smith Family has played over many years, and continues to play in Australia today,” said Doug Taylor, The Smith Family’s CEO. “Over many decades, The Smith Family has evolved from providing emergency relief to families through historic events such as the Great Depression and Cyclone Tracy, to our modern-day focus on transforming children’s lives through education.

“With one in six Australian children and young people living in poverty today, many of whom are now facing even greater challenges due to the COVID-19 pandemic, we will continue to innovate and find new ways to meet the needs of children and families into the future.”

Australia’s leading workplace giving organisations merge

Australia’s two largest workplace giving not-for-profit organisations, Good2Give (G2G) and Workplace Giving Australia (WGA), have joined forces with the intention of transforming Australia and New Zealand’s giving landscape by attracting millions of additional donors to workplace giving.

There are almost 16 million people employed across Australia and New Zealand, and approximately 221,000 giving through work. Over $80 million has been raised per annum from workplace donors and, since 2001, Good2Give has delivered $275 million to the charitable sector in Australia. 

The merged entity will focus on reshaping the sector by enabling technology solutions, creating awareness of workplace giving, and motivating the leaders of corporate Australia to get involved with how they engage with donors.

David Mann will be the CEO of the new entity. David joins the sector with an extensive background in strategy, operations, and technology. Most recently, David was the Managing Director for the Mergers & Acquisition practice of Accenture in APAC, the Middle East and Africa.

“Given that less than 2% of working Australians are currently participating in workplace giving, our initial goal as
a combined organisation is to dramatically increase the number of Australians participating from just over 210,000 today to 1 million in the near term, and with a clear runway to achieving 3 or even 4 million donors,” said Mann.


Charitable giving in Australia is bouncing back. While the annual drop in donations due to COVID-19 were at 3% and 4% in 2020 and 2021 (equating to an income loss of almost $1 billion per year), the recovery, which began in December 2020, should see giving levels exceed pre-pandemic records. 


(Source: JBWere NAB Charitable Giving Index Report:
A timely examination of giving in Australia, January 2022)

Online wills with Gathered Here

Gathered Here is Australia’s largest end-of-life services website. Our purpose is to redesign the death industry to be more approachable and accessible, giving people the knowledge and tools they need to navigate everything relating to death with confidence and certainty. 

Our top-rated online wills platform provides: 

• 100% free wills for your supporters 

• Free and unlimited will updates for life 

• Real-time reporting and analytics  

• Campaign, channel and demographic insights 

• Donor CRM 

• Bequest income forecasting 

• Experienced legal team on hand to help with
questions via phone or live chat 

Our smart technology makes it easy for your supporters to leave you gifts in their wills, and gives you full control to track all data, including the value and number of gifts generated by your campaigns in real-time. Partner with us and join over 70 of Australia’s top charities scaling their gifts in wills programs with online wills. Our results speak for themselves: 

• 4.5% of all wills in Australia are written on our platform 

• 84% of supporter wills include a charitable gift 

• 78% of gifts are residual 

• The average residual gift is 10.4%   

• The average monetary gift is $16,500 

We’re committed to growing gifts in wills in Australia, and on track to help raise $550 million in charitable bequests by the end of 2022. 

For more information visit

MoveData automatically imports information into Salesforce

If you’re using Salesforce, you know you need to feed it data to get the best out of it. This is not an easy task. Importing data manually is laborious, error-prone, and never performed in a timely (or enthusiastic!) manner. What’s the point in using the world’s best CRM if you don’t have the data you need to act on?

MoveData has solved this problem by offering a suite of out of the box API integrations which automatically connect data from the fundraising tools you use directly into Salesforce NPSP — in real time. This saves significant time and money and ensures data in Salesforce is accurate, up to date and trustworthy. With MoveData you can enable integrations in under five minutes, and for organisations further into their Salesforce journey, these are completely configurable and can be extended to accommodate any unique business logic you need. Some of our popular integrations are with Raisely, Funraisin, Grassrootz, PayPal Giving Fund, Good2Give and a host of others.

Our clients say it best: “One of the best technical decisions we’ve made.” UNICEF Australia; “It cut out so much of the admin that swamped us last year.” Breast Cancer Care; “I can’t even tell you how many hours this has saved us.” The Alfred Foundation.

Head over to and book a demo today.

It’s not too late to change the way you give to charity

Within each and every one of us is the capacity to give. Giving with intention provides deep fulfilment and satisfaction. Critically, it enables us to live according to our values.

Yet only one third of tax-paying Australians claim a tax-deductible donation. Of those, the average annual donation is just $200, or 0.25% of income, according to the Australian Centre for Philanthropy and Nonprofit Studies at QUT.

Are Australians giving as much as they would like? There are myriad of reasons Australians don’t give more, and it’s not because they are greedy or cruel-hearted. No, they are overwhelmed by choice. They are worried about funds not being used as described. They find it hard to get good advice – philanthropic advice is often only available to high-net value clients at wealth management firms.

We believe the reason Australians don’t give more isn’t because of a lack of desire, rather, it’s because there are significant barriers holding us back from our true generosity. 

Seedling is a new social enterprise that helps overcome the ‘charity overwhelm’ and finds donors high quality charities that align with their values, passions and life experience. 

Seedling is a FREE service for donors and charities pay us a competitive one-off placement fee for every successful match. There is nothing else like it in Australia.

Experienced philanthropic advisors meet with our regular giving donors and major donors to find three charities that they can trust and support with their full heart.

Seedling was founded by experienced charity analyst and philanthropic advisor, Jessica Bowman, and one of Australia’s leading charity fundraisers, Kylie Wallace. 

If you’d like to be a charity on Seedling’s radar fill out the Charity Registration form at or book a free matching session through Seedling’s website

To find out more contact Seedling at 


Australia’s top 50 corporate givers donated $1.2 billion in 2021,
a $42 million increase on the 2020 total.


(Source: 2021 GivingLarge Report.)

Top 5 challenges for Australian nonprofits

1 Controlling expenses

2 Virtual online events (hosting, creating content, etc)

3 Implementing new technology tools/solutions

4 Managing remote employees/volunteers

5 Ensuring employee mental health and wellbeing

Source: Salesforce Nonprofits Trends Report (4th Edition)

Get your Fundraising KIT

Fundraising KIT is the world’s leading AI-powered fundraising analytics platform. KIT analyses your historical data to identify patterns and trends within it, and deliver predictions and insights about your donors, and their giving behaviour. 

KIT integrates into leading CRMs and uses predictive analytics to solve problems faced by nonprofit organisations every day, such as who is likely to donate, how much to ask for, and when and how to do it. KIT’s predictions help organisations segment donors for campaigns, find more major donors, and identify those likely to convert to recurring donors. 

By integrating KIT into your CRM, you will uncover new opportunities hidden in your data, and be able to take action in real-time, helping you engage with the right donors at the right time to raise more money for your cause. For more information visit