New figures released by McNair Ingenuity Research paint a positive picture for international aid agencies, but does their rise come at the expense of traditional community service organisations? Ian McNair interprets his findings. New figures released by McNair Ingenuity Research paint a positive picture for international aid agencies, but does their rise come at the expense of traditional community service organisations? Ian McNair interprets his findings. Top-of-mind (unprompted) awareness of charities which are perceived to concentrate on community services and welfare has been declining in recent years, while top-of-mind awareness of overseas aid charities has been increasing. These trends started some years ago well before the Asian tsunami, but have…
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