Recent research by the Australian Direct Marketing Association (ADMA) shows that consumers are generally happy to receive direct mail. However, Rob Edwards warns that potential new legislation and organisations with irrelevant DM offerings may hurt the sector. Recent research by the Australian Direct Marketing Association (ADMA) shows that consumers are generally happy to receive direct mail. However, Rob Edwards warns that potential new legislation and organisations with irrelevant DM offerings may hurt the sector. Much of today’s direct marketing (DM) practice owes its foundations to the not-for-profit (NFP) sector – in many ways fundraisers were the original direct marketers. Not-for-profits don’t have shop fronts to sell their products or services,…

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