Rachel Carr COUNTRY DIRECTOR, MOVEMBER FOUNDATION AUSTRALIA Supporter fatigue is a common challenge in event-based fundraising. When the Movember campaign burst onto the scene in 2005, it resonated strongly with young men, influenced grooming trends and helped cement the moustache back into popular culture. Taking part in Movember meant you belonged to an exclusive club of Mo Bros and Mo Sistas, as well as being part of the wider men’s health movement. Known for our innovative approach and unique ability to connect with a male audience, the hairy month of Movember is now approaching 16 years in Australia and five million supporters globally. That’s a lot of moustaches. However, over the…

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