Without fail, the chart that provokes the most interest and response every time More Strategic delivers a presentation is the ‘Seven Shifts’ (see Chart 1 below). It illustrates the seven ways in which our research shows charities need to change to build longer term, more engaged relationships with donors. Put simply: we need to give our donors choice and control. Giving choice shows respect, and we need to respect our donors first and foremost. We also need to engage in dialogue with them to understand their motivations, needs and experiences so we can react quickly and deliver great customer experiences. As part of this, we need to ask more questions…

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