This article was first published 29 May, 2019 Legacies remain one of the last great opportunities in fundraising. Massively fewer of us give in death than we do in life, even though we often care passionately about the causes we support. Often this happens because folks either aren’t asked or are asked poorly. So what are the basics of legacy fundraising? First, drop the ‘L’ word. Legacies sound like something only wealthy people can do and bequests sound like something only royalty can do. Offering donors the opportunity to leave a ‘gift in their will’ is infinitely smarter. All of us can do that, and one of the big reasons…
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