“I define the supporter journey as a series of moments that get someone from Point A to Point B,” says KC Gonzi, Principal Consultant and Solutions Engineer at Blackbaud Pacific. That journey could be from non-donor to donor, from a one-off gift to regular support, or from advocate to volunteer, but what matters most is the quality of each individual moment, says KC. “A true supporter journey is all about the impact of small moments that build on each other to lead the supporter to the desired outcome,” he says. These include the moments your supporters encounter, the decisions they take, and the points where they decide to either exit…

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