Mental health service provider and advocacy group Wellways Australia is leveraging social media to find people interested in mental health issues and nurture them into becoming regular givers. This approach is yielding stronger results than the organisation’s previous face-to-face and lead generator calling programs, and has been implemented through a partnership with Cornucopia, Curious Minds Media, and Fansdonate. PUTTING MENTAL HEALTH ON THE MAP Wellways was originally founded in 1978 and provides a range of services for mental health, general disability, aged care, and acquired brain injury across Queensland, New South Wales, Victoria and Tasmania. This service delivery is primarily funded through the NDIS. The organisation’s fundraising program is focused on supporting…