While most of us were focused on medals and great sporting deeds, one nonprofit was able to piggyback on the Commonwealth Games to drive new acquisition activity. Pamela Sutton reports on how Plan built a fundraising and marketing program around an international event. While most of us were focused on medals and great sporting deeds, one nonprofit was able to piggyback on the Commonwealth Games to drive new acquisition activity. Pamela Sutton reports on how Plan built a fundraising and marketing program around an international event. Fundraisers must be able to spot opportunities and leverage them when possible, and the Commonwealth Games in Melbourne represented a smorgasbord of potential to…
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