Ashley Southwell, Community Fundraising Specialist, Mission Australia Best advice received? “Keep it simple.” It has been a big three years for Ashley. As Head of Fundraising and Campaigns at Ronald McDonald House Charities Greater Western Sydney (RMHC GWS) she developed their first P2P event — Dance for Sick Kids — raising $400,000 in 2020 (and $1.2 million nationally in 2021) and their first digital appeal, raising $180,000 and exceeding revenue target by 500%. She led a team that implemented the RMHC GWS’s first giving day, raising $450,000 in year one and $549,000 in year two. She steered collaboration with five RMHC Chapters for their 2021 Christmas appeal, Santa for Sick…
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