Georgie Smith, Fundraising and Campaigns Manager, Variety – The Children’s Charity, Victoria Career highlight? “Being given the opportunity by our CEO and board to develop a sustainable and future-forward fundraising program through new digital income streams including gaming, online challenges and crypto donations — connecting the organisation with a new generation of supporters recognised as ‘the future of philanthropy’.” When life gives you lemons, make lemonade. And that is exactly what Georgie did when she capitalised on trends in one of the world’s most locked down regions, Victoria, during 2020 and 2021. Translating these trends into P2P opportunities, Georgie developed the Kids Lego Challenge (with Lego Masters contestants as hosts),…
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