Lisa Allan, Head of Fundraising, The Smith Family Best advice to give? “Get to know and involve your customer/donor, understand and fulfil their needs, connect them (and their gift) with the beneficiary — don’t focus on the needs of your organisation, your personal preference, or what’s ‘always been done’.” In Lisa’s 15 years at The Smith Family, she has been pivotal in growing fundraising income from $24 million to more than $85 million, achieved in large part due to her constant research and consultation, knowledge sharing, upskilling and mentoring. She has driven significant change in the fundraising portfolio, including the design and introduction of child sponsorship and establishing face-to-face (F2F)…