Natalie Gibbs, Head of Individual and Community Giving, Cancer Council Victoria Best advice received? “‘If you don’t ask, you don’t get’ — it’s life advice really, but you can apply it to all elements of fundraising, from ‘Making the Ask’, through to asking your board to invest in a new initiative or even negotiating your salary for a new job!” We love a new term and Natalie has coined one — ‘retainable acquisition’ — the process of actively seeking new donors who want to join the organisations they support and enjoy the act of giving. No surprise these donors become long-term supporters, but are you seeking them out?  Natalie’s work…

This is an F&P Member exclusive article.

Sign up for a 21-day free trial to continue reading

Or become an F&P member and get access to fundraising insights,

best practice, case studies, thought leadership and more.

Knowledge Hub Access

Exclusive Research and Benchmarks

Conference Discounts

Dedicated Member Care Manager


Learn more about our membership packages