Nathaniel Links, National Individual Giving & Community Fundraising Manager, Redkite Best advice received? “After my first real fundraising failure where I tested a new acquisition channel, my manager said, ‘There are researchers in this building spending a million dollars to test a theory that may not work. You didn’t fail, you just gained learnings for the next time’.” Nathaniel’s brief when he joined Redkite in 2020 was to grow the individual giving database significantly and introduce a flagship community fundraising event. And, despite COVID-19 challenges, he was able to lead the team to achieve incredible results. Individual donors increased from 5,500 in 2019 to 23,600 in 2021 and the program’s…

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