Most important learning? “Our role as fundraisers is simply to provide people with the opportunity to support causes they care about and inspire them to do so.” “Carrie, to me, is the mover and shaker for fundraising events,” says Donor Republic Director, Marcus Blease. With Carrie leading a team of 18 to oversee more than 30 of Australia’s leading peer-to-peer (P2P) events, he may not be far off the mark. Many of the P2P innovations we think of started with Carrie’s ideas. She embedded VIP clubs into events, focusing on those who raise larger sums. She introduced tiers, breaking down targets into bitesize chunks with rewards and catchy names. Other…
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