Good branding and business identity are essential to any organisation. Here’s how these three nonprofits approach it. Anthea Iva, The Director of Redstone Marketing, asks three fundraisers for their perspectives. Good branding and business identity are essential to any organisation. Here’s how these three nonprofits approach it. Anthea Iva, The Director of Redstone Marketing, asks three fundraisers for their perspectives. Not only does good branding improve recognition, create trust and provide a competitive advantage, it can, more importantly, build emotional relationships with donors. Mark Vivian, CEO, Stroke Foundation of New Zealand How important is branding and business identity to your organisation? Of course, it’s important – in fact, it’s vital.…

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