Over the year that was, which fundraising channel and activity provided the best ROI for your organisation? Anthea Iva, Director of Redstone Marketing, asks three fundraisers for their perspectives. Darren Parmenter CORPORATE & COMMUNITY PARTNERSHIPS MANAGER, ROYAL INSTITUTE FOR DEAF AND BLIND CHILDREN A diverse fundraising strategy is vital for any organisation, but as more NFPs compete for the limited charity dollar, a portfolio of fundraising activity across a variety of channels is essential. As Australia’s second oldest charity, Royal Institute for Deaf and Blind Children (RIDBC) has been fundraising for nearly 160 years, and in that time our fundraising mix has changed considerably. We currently deploy a mix of…
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