This article was originally published on 10 October 2018. Not-for-profits know all too well how they communicate their brand is critical to the response to the brand, directly reflected through support and donation. For brand managers and marketers there is enormous pressure to not only get the brand positioning right, but to create an ad or campaign of ads that stands out in the increasingly cluttered and diverse marketplace. Advertising today is firmly entrenched in our culture and is deeply ingrained in our perceptions of the world around us – as such we’re seeing more ads than ever before. The University of Southern California’s Master of Science in Applied Psychology…

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