Fundraising over the internet is still in its infancy, and online acquisition campaigns are few and far between. However, The Fred Hollows Foundation recently “dipped its toe in the water” with its ‘I Care’ Day and found the water was not too cold. Rhonda Prentice reports from cyberspace. Fundraising over the internet is still in its infancy, and online acquisition campaigns are few and far between. However, The Fred Hollows Foundation recently “dipped its toe in the water” with its ‘I Care’ Day and found the water was not too cold. Rhonda Prentice reports from cyberspace. Conceived on the back of Valentine’s Day, The Fred Hollows Foundation’s inaugural online acquisition…

This is an F&P Member exclusive article.

Sign up for a 21-day free trial to continue reading

Or become an F&P member and get access to fundraising insights,

best practice, case studies, thought leadership and more.

Knowledge Hub Access

Exclusive Research and Benchmarks

Conference Discounts

Dedicated Member Care Manager


Learn more about our membership packages