Fundraising over the internet is still in its infancy, and online acquisition campaigns are few and far between. However, The Fred Hollows Foundation recently “dipped its toe in the water” with its ‘I Care’ Day and found the water was not too cold. Rhonda Prentice reports from cyberspace. Fundraising over the internet is still in its infancy, and online acquisition campaigns are few and far between. However, The Fred Hollows Foundation recently “dipped its toe in the water” with its ‘I Care’ Day and found the water was not too cold. Rhonda Prentice reports from cyberspace. Conceived on the back of Valentine’s Day, The Fred Hollows Foundation’s inaugural online acquisition…
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