In 2019, we celebrate a new chapter in Pareto Fundraising’s Benchmarking: being one step closer to delivering ‘Benchmarking live’ through an interactive online portal. It will better help charities turn insights into action, find solutions to fundraising challenges and identify opportunities for program development. To produce this year’s report, Pareto’s team of data scientists and engineers crunched the data on 22.4 million donors, 208.7 million gifts and analysed 237 million rows of data from member Australian charities. The full data analysis and reports belong to the charities who participated in Benchmarking. But in the spirit of sharing, here are some of the key learnings. FUNDRAISING INCOME HAS PLATEAUED Overall, the…
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