Think carefully and creatively about who tells your story. An unexpected choice could make the world of difference, as Leah Eustache explains. Think carefully and creatively about who tells your story. An unexpected choice could make the world of difference, as Leah Eustache explains. This article was first published 30 May, 2018 I’m amazed at the number of organisations I talk to who only send out appeals signed by the leaders of their organisations. And, when I question why they’re doing it that way, they’re not sure. They’ve always done it that way, so they continue to do it that way. Often they haven’t thought through whether their organisation’s leader…