Jeans for Genes is one of Australia’s iconic event brands. To celebrate the event’s 25th year in the market, the team at Children’s Medical Research Institute (CMRI) wanted to make an impact. They put the brief out to pitch and March One was invited.

This is an F&P Member exclusive article.

Sign up for a 21-day free trial to continue reading

Or become an F&P member and get access to fundraising insights,

best practice, case studies, thought leadership and more.

Knowledge Hub Access

Exclusive Research and Benchmarks

Conference Discounts

Dedicated Member Care Manager

Learn more about our membership packages