Gifts in Wills now accounts for an average 24% of fundraising income – and for some organisations, much more.
The 2026 Great Gifts in Wills Study is a one-of-a-kind exploration of how organisations are operating their Gifts in Wills programs and provides insights into the practice, performance, and resourcing of GIW programs.
The study, done in partnership with Chris Downes of DVA Navion, reveals a sector at a tipping point.
The research has unearthed several important themes, insights and challenges the sector must confront. Read the report to learn about:
- the resourcing gap
- the stewardship “collapse point”
- the age and risk profile of portfolios
- what distinguishes high-performing programs from the rest
If GIW is important to your fundraising this is essential reading.
The report will help you:
- Gain a big picture understanding of how Gifts in Wills programs are being operated
- Understand the key challenges facing Gifts in Wills programs and teams
- Learn program best practices
- How to assess and adapt your strategy
- Access data to help you with discussions at board and leadership level
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