Overview:
Results, benchmarks, insights and case studies from 2023 Tax Appeals and how they can help us fundraise during 2024.
For many of you, ‘tax time’ is the main event on your fundraising calendar. It is an opportunity to tap into both mass market giving and major gifts, and if you are gearing up for 2024’s tax appeal, then now is the time to reflect on last year. It is helpful to look beyond the scope of your organisation to see what your peers did to succeed (or not) in their 2023 Tax Campaigns.
In this report we share survey insights – from nonprofits large, medium and small – that tell us what tactics they employed and how these played out in the results of their tax campaigns. We also share figures and graphs that show both commonalities and variances between organisations – this will help you benchmark and compare your Tax Appeal against others in the sector as you head into the planning stage for your 2024 campaign.
How are we approaching our EOFY appeals creatively? How are we stewarding those who donate? What are we testing that is new? In this exclusive member-only report, we answer these questions and more.
Key highlights from the report include:
- Key metrics and statistics
- Creative approaches – themes and storytelling that works
- Stewardship tactics
- The top takeaways and lessons learned
- Two case studies to inspire and inform your Tax Appeals
Our findings provide a snapshot of performance from one of the largest campaigns on the annual fundraising calendar. Download the report now to understand where your organisation ‘sits’ within the numbers and to soak in some of the key takeaways.
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