An increasing number of not-for-profits in Australia and New Zealand are developing major gift programs, and the key to their success is undertaking thorough prospect research. An increasing number of not-for-profits in Australia and New Zealand are developing major gift programs, and the key to their success is undertaking thorough prospect research. In the US and UK many not-for-profits now have at least one in-house researcher on the fundraising team. This is still rare in Australia, but the situation is changing as interest in major gift work grows and the value of research is appreciated. Prospect research has been made enormously easier by the number and range of resources now…