Since the inception of capital campaigns more than a century ago, much has changed in the world around us. One of the most significant changes is that today more than ever before, we are able to access information and knowledge. More often than not, literally at our fingertips and instantly. The changes we are witnessing are part of a larger transformational shift that focuses high-quality professional expertise where it is most valuable. Whether legal, medical, accounting or fundraising, knowledge is no longer held by a select group of experts who deliver it through one-on-one consultation. With platforms like LawPath and WebMD, new internet applications make it possible for people to…

This is an F&P Member exclusive article.

Sign up for a 21-day free trial to continue reading

Or become an F&P member and get access to fundraising insights,

best practice, case studies, thought leadership and more.

Knowledge Hub Access

Exclusive Research and Benchmarks

Conference Discounts

Dedicated Member Care Manager


Learn more about our membership packages