A nonprofit’s donor database is arguably its most important non-human asset. Jason Haigh explains the steps and considerations in selecting the right database system for your organisation. A nonprofit’s donor database is arguably its most important non-human asset. Jason Haigh explains the steps and considerations in selecting the right database system for your organisation. As nonprofits are increasingly trying to work smarter and be more competitive, the effective management of donor data is drawing greater focus. It is important to recognise that ‘The Database’ is the work-horse of the organisation and that it will typically be the core business critical system which underpins operations and donor activity. ‘Getting it right’…
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