Have you ever been in a situation where you did everything ‘by the book’ and things did not go as expected? In fact, they went the exact opposite of expected? Alice Ferris discusses why sometimes you have to break the fundraising rules. First published 1 Feb, 2017 Have you ever been in a situation where you did everything ‘by the book’ and things did not go as expected? In fact, they went the exact opposite of expected? Alice Ferris discusses why sometimes you have to break the fundraising rules. • an established, successful technique or principle that has been tested over time, through practice and research, and that is fundamental…